Helseanki
There’s a lot of seashore – let’s put it to use! In the summer of 2012, people in Helsinki gather for picnics on the many carpet washing docks in the city, live in floating houses and enjoy the breeze on the decks of restaurant boats. Connected with the sea, people are increasingly motivated to care for it. The shore is a great place to experiment with new activities and businesses, which is why it was designed as a micro ‘special economic zone’ in 2012.
The city encouraged seaside business owners to form the fully-independent Seaside Business Development Alliance. As a sign of good will, the city offered to match-fund an open bid for new businesses in two categories: food-related and non-food services. Winners were given immediate permitting (having been already vetted by the competition). In the future, the city planning office has agreed to involve the Seaside Business Development Alliance in oceanfront planning decisions.

Helseanki

There’s a lot of seashore – let’s put it to use! In the summer of 2012, people in Helsinki gather for picnics on the many carpet washing docks in the city, live in floating houses and enjoy the breeze on the decks of restaurant boats. Connected with the sea, people are increasingly motivated to care for it. The shore is a great place to experiment with new activities and businesses, which is why it was designed as a micro ‘special economic zone’ in 2012.

The city encouraged seaside business owners to form the fully-independent Seaside Business Development Alliance. As a sign of good will, the city offered to match-fund an open bid for new businesses in two categories: food-related and non-food services. Winners were given immediate permitting (having been already vetted by the competition). In the future, the city planning office has agreed to involve the Seaside Business Development Alliance in oceanfront planning decisions.

Helseanki
There’s a lot of seashore – let’s put it to use! In the summer of 2012, people in Helsinki gather for picnics on the many carpet washing docks in the city, live in floating houses and enjoy the breeze on the decks of restaurant boats. Connected with the sea, people are increasingly motivated to care for it. The shore is a great place to experiment with new activities and businesses, which is why it was designed as a micro ‘special economic zone’ in 2012.
The city encouraged seaside business owners to form the fully-independent Seaside Business Development Alliance. As a sign of good will, the city offered to match-fund an open bid for new businesses in two categories: food-related and non-food services. Winners were given immediate permitting (having been already vetted by the competition). In the future, the city planning office has agreed to involve the Seaside Business Development Alliance in oceanfront planning decisions.

Helseanki

There’s a lot of seashore – let’s put it to use! In the summer of 2012, people in Helsinki gather for picnics on the many carpet washing docks in the city, live in floating houses and enjoy the breeze on the decks of restaurant boats. Connected with the sea, people are increasingly motivated to care for it. The shore is a great place to experiment with new activities and businesses, which is why it was designed as a micro ‘special economic zone’ in 2012.

The city encouraged seaside business owners to form the fully-independent Seaside Business Development Alliance. As a sign of good will, the city offered to match-fund an open bid for new businesses in two categories: food-related and non-food services. Winners were given immediate permitting (having been already vetted by the competition). In the future, the city planning office has agreed to involve the Seaside Business Development Alliance in oceanfront planning decisions.






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Hello from Helsinki 2012!

This site features a collection of postcards from the future with clues to an open and happier Helsinki.

As a collaboration between Sitra and OK Do, Clues to Open Helsinki project suggests strategic changes that might make Helsinki the best World Design Capital to date. In doing so it redefines the role of design in the contemporary city.